When Puma came to us looking to show off their first ever knit shoe, we were stoked. We built this baby from the ground up and took very special care crafting the fabric textures and lighting. Rigged, locked, and loaded, we also built out a refined motion graphics tech-kit that communicates in Puma’s new visual language. This kit was designed for efficiency and maximum usability by all of their global market teams. Lastly and certainly not the least, we topped it off with SFX and a track loaded with swag, yielding a tightly knit final piece.